5 Types of Sales Offers To Help You Sell More Stuff
You will get better results from your marketing efforts if you craft powerful offers.
Offers are special deals that you promote to customers in order to make your product and/or service offerings more irresistible to them.
Good offers will drive more new customers to you, and also drive past customers back to you.
There are five basic types of offers as follows:
- Free Offers & Free Trials
A free offer could include a free information piece (e.g., special report). Or it could be a free trial of your product or service.
By giving something of value away for free, you will encourage prospective customers to try your product or service. Then you can influence them to become paying customers.
- Guarantee Offers
Guarantees give customers the confidence that your product or service will meet their needs. They are also known as “risk reversal” in that they put the risk of customer dissatisfaction on you and not the customer. This results in more customer purchases.
Guarantee offers include money-back guarantees for a specific time period (e.g., 30-day, 60-day, 1-year, or even a lifetime money back guarantee). Note that the longer your guarantee period, the higher your sales usually are. You can also use double-your-money-back guarantees if feasible for your business, as they should increase customer conversions.
- Packaged Offers
A packaged offer combines multiple products into a package that best suits the needs of your customers.
By offering a packaged offer, you can create a strong perception of value in the customers’ eyes, while making a nice profit on the sale.
- Discount Offers
Discount offers are simply offering customers products or services at reduced fees. A better discount offer strategy is often to leave your prices the same, but offer more value. For example, a buy-one-get-one-free offer allows you to get more sales while maintaining your price point.
- Premium Offers
Premium offers are similar to buy-one-get-one-free offers. But rather, these are offers whereby you sell one product at the established price, but offer related products either free or at a discount upon purchase. So, for example, a premium offer might be that you can buy all of our software packages at a 25% discount when you buy a computer today.
Getting Customer to Act NOW!
The final piece of a great offer is that it influences customers to act (i.e., buy your product) NOW.
Ideas to incorporate into your offer in order to get customers to act now include:
- Limited time offers (offer only good through Saturday at midnight)
- Limited availability offers (we only have 45 products left to sell)
- Fast action bonuses (the first 50 buyers will get these extra bonuses)
Write down the offers below that you will use in your business and sell more in the next 30 days~!
