7 Things You Probably Don't Need As a New Business Owner

When things are tight, or you’re just starting out, it’s especially important to spend your money wisely.

Here are 7 things you probably don’t need (especially at the beginning):

1. A Custom Website. There are a lot awesome template-based websites available at reasonable prices. I have used Shopify from the very beginning and have customized it along the way!

2. Expedited shipping. Can you wait another day or two for that box of inventory or supplies? Save yourself some money and avoid high shipping charges, unless you absolutely must have the items within the next day or so to keep things afloat. (and order earlier next time).

3. Advertising without a plan. This one right here…..! Facebook ads work like a charm, but ONLY if you know what you’re doing. The key is to REALLY hone in on your target market and advertise to just those people.

4. Office supplies that you’ll never use. Please madam, not every business needs paper clips, staplers, hole punches and stackable trays. Make a list based on your actual needs and don’t be pressured into buying. Stick to your budget.

5. Buying or renting space you don’t need. If you can find a space to work from home, do it. It’s not ideal but when you are just getting started, it’s best to cut where you can.

6. Promotional items that don’t translate into sales. Personalized tote bags are cute, but will they really sell more of your products, and do really want two hundred of them to hand out? Promos can work, but choose the item(s) very carefully, be mindful of your budget, and have a plan for placement and distribution.

7. All new stuff. When just starting out, it’s tempting to get new clothes or some new furniture or maybe even a new computer. Don’t. Just be patient, use the stuff you already have and concentrate on developing and marketing your great product. You'll be able to use those funds later for a purchase that really matters.