Do You Want More Facebook Engagement?
A great way to get more Facebook page engagement is to post:
* Industry trends and news
* Funny, cute, and high-quality photos (that you have a legal right to publish)
* Uplifting stories
* Inspirational Quotes
* Fun polls or surveys
Although some of these updates won’t have anything to do with your brand per se, they will bond a stronger relationship between your brand and those that have “Liked” your Facebook page. What you are doing, in essence, is strengthening your fan base, which generally pays dividends down the line.
Keep in mind that you don't want to overly promote your brand and your products - only post a couple of times every day. Most importantly, be sure to respond to comments and keep the conversations going.
Since a portion of your Facebook friends will also be fans, be sure that you don’t post the same content on both your profile and page on the same day. Always change up what you’re posting to keep your Facebook campaign fresh from every angle.