YOU ARE THE BRAND
As small business owners, we are the brand.
Here’s what secret successful coaches know: customers don’t buy a product. They buy you.
The unique qualities only you possess...
YOUR VIBE...YOUR ENERGY...YOUR PURE ESSENCE.
There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but rather in just being you. And your personality shines through in a variety of ways.
Your Authentic Voice
How you speak and write and even how you act on camera or in an audio interview has the power to instantly identify you to your audience. You can see this in action if you scroll through your Instagram or Facebook feed. It’s easy to know who has posted a particular image or status update, just by recognizing the voice with which they generally speak.
How did you get to where you are today? The backstory—which to you might seem boring and uneventful—is a powerful tool that can help solidify your brand and attract just the right audience.
One of my clients, Jamie Watkins tells of courageously confident and of creating a business called 'My Peace of Happy' around it. Her entire vibe is an inspiration to her audience, and is a huge part of her branding. You can follow her on Instagram (@MyPeaceofHappy) to see what I mean.
Your story doesn’t have to be dramatic, and you certainly don’t have to share more than you’re comfortable with, but it does have to be yours. Be your true self, and you’ll never have to worry about attracting the right audience. They will self-select, and your perfect soulmate clients will find you.