As a coach, you know your clients are the bread and butter of your business. But does that mean you have to accept every client that comes knocking on your door? Absolutely not. New coaches may feel the need or the desperation to make money quickly and accept anyone who inquires but the truth is this should be a win-win relationship between you and your client. Not only are you helping them but they should be pleasant to be around and willing to take your advice and run with it.
Setting Up Business Boundaries
While it’s best to have boundaries and policies in place prior to accepting clients, it’s never too late to implement boundaries, especially if you have even one client who is demanding. By having boundaries and explaining them to all your clients, you’ll weed out the ones who are too demanding but will attract those who respect boundaries and are willing to work within those limits.
Here are some situations where boundaries are necessary:
Everyone experiences negative self-talk both in their personal lives and their work lives. Say you're on a diet, you'll begin to hear those little voices tempting you to go through the fast food drive thru at lunchtime; or the voice saying you don’t know what you’re doing in your business.
Those voices likely are also tempting you to lie on the couch watching your favorite show instead. When a client gets testy, that voice is cheering and causing you to doubt yourself.
Instead of giving in to these annoying voices, let’s find ways to eliminate them from your mind. Turning a negative into a positive is always a good exercise in life.
Let's jump right in...
When you compare your business with others, you’re only looking at the outside image; you’re not privy to the inner workings of that business and we all know how deceiving outside images can be.
Just take a look at you social media feeds! You don’t know what happens “behind closed doors” nor do you have control over the actions of another business owner.
Instead of focusing your attention on what THEY are doing, focus on YOUR end goals and the actions that YOU can control.
Change Your Mindset
I hear so many coaches say, “I should be further along than I am,” meaning “I’ve been in business for X years so I should be making so much more money.” It could also mean your name recognition factor should be higher after so many years. These comments usually come on the heels of hearing about the full speaking calendars of other coaches or seeing a tremendous book launch. Who wouldn’t want that kind of...
Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can.
Think about it. Which would you rather read, an interesting story, or a sales letter? Which are you more likely to remember a week from now, a compelling story, or a features and benefits comparison? And which are you more likely to buy, a story you can see yourself in, or a product that does x, y, and z?
If you think back on your most recent purchases, from the your new try at online grocery shopping or returning stuff to Amazon during your 'binge online shopping spree' , chances are you’ll find a story that resonated with you, and that drove your decision to purchase.
Stories About You
You’ve heard it time and time again: People buy from those they know, like, and trust. And part of getting to know you is...
We’ve talked before about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story?
Pat Flynn and Jon Lee Dumas are notorious for their transparency, even going so far as to post monthly income statements. You might argue that when you’re making the kind of bank they do (6+ figures each month) it’s easy to share—perhaps even inspirational to your audience. But it might also be off-putting to some, since talking about money is often seen as vulgar. In this case, though, it works to attract the exact audience they are after. Others will find other mentors, and that is, after all, the point of marketing.
Transparency comes in other forms as well. Struggles with alcoholism, depression, cancer and other health concerns are commonly shared. Stories of marriage and relationship triumphs (and tragedies) are told. Even spats between...
What holds most would-be authors back from publishing? It’s not a lack of writing talent. It’s definitely not a lack of knowledge. And for sure it’s not a lack of desire.
If you asked most people why they have not finished their book, the answer is simple: time.
Coaches are busy people. You have clients to serve, a business to run, a family to care for. Not only that, but you’re spending time creating new training courses, marketing on social media, managing your team…the list is nearly endless.
When would you have time to write an entire book?
You’ve Probably Already Written It
It’s true. If you have a blog and you’ve been maintaining it for more than a few months, then you very likely have already written all the content your book needs. All that remains is to organize and give it a light edit.
If you don’t have a blog (why not?), or your blog is young, blogging your book is even easier, since you...