The internet has an insatiable appetite for information. Billions of searches are conducted every single day looking for everything from how to bake an apple pie to why zebras have stripes. For anyone who conducts business online, these searches represent a steady flow of potential customers who are looking for what you have to offer.
A blog is an easy, cost-effective method of being found by the exact people who most need, want, and are willing to pay for your services. But only if you have a good strategy in place first.
Know Your Keywords
These are the search terms your ideal client is using to find answers to her questions. When you know what your keywords are, you can easily create blog posts that will:
Write for People
While it’s important to know and use keywords in your blog posts,...