Kelly J's Blog Cafe

Blogging Basics: How to Get More Eyes on Your Website

The internet has an insatiable appetite for information. Billions of searches are conducted every single day looking for everything from how to bake an apple pie to why zebras have stripes. For anyone who conducts business online, these searches represent a steady flow of potential customers who are looking for what you have to offer. 

A blog is an easy, cost-effective method of being found by the exact people who most need, want, and are willing to pay for your services. But only if you have a good strategy in place first. 

Know Your Keywords

These are the search terms your ideal client is using to find answers to her questions. When you know what your keywords are, you can easily create blog posts that will:

  • Attract the right visitors to your site
  • Position you as the expert in your niche
  • Make it easy for your ideal client to find—and get to know—you and your services

Write for People

While it’s important to know and use keywords in your blog posts,...

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