Keisha is so good and what she does! Seriously, ask anybody that knows her and she'll tell you that nobody makes better pastries than her in all of Philly!
The thing that holds Keisha back is all the things that a thriving business must have to continue to grow in today's world.
One of those things is newsletters, which means she needs to be collecting emails addresses so she can stay in contact with her customers on a consistent basis.
Keisha is not doing bad at sales because everyone in the neighborhood knows about her pastries and loves them BUT, until she positions herself for growth, she'll stay at that same level. She could be doing so much better if she was collecting the email addresses of her current customers and emailing them about her weekly specials.
It may even allow her to streamline operations by only baking 3 specific speciality items each week instead of making whatever people order. Running her business like that has worked for the most part but it keeps her going...
In the worlds of psychology and business, you’ll often hear the terms ‘growth mindset’ and ‘fixed mindset’. Mindset in general refers to the learned attitudes you’ve adopted over time; so a growth mindset is the attitude that you can always change for the better whereas a fixed mindset means you believe that you’re stuck with your natural skills without any room for improvement.
Every single person on earth has one of these mindsets but the best news of all is that if you’re stuck in a fixed mindset, you CAN make changes to shift into a growth mindset. One way to make that shift is to incorporate tiny habits into your routine. Complete these habits enough times and a good habit forms, which can help shift your mindset.
Why do you want to achieve a growth mindset? Quite simply, because the world then opens up a lot more options when you’re eager to grow. Growth mindset means you can learn new things; you can change your...