It’s happened to every coach and service provider at one time or another—probably more than once.
You offer a proposal or contract, only to have your potential client respond with, “That sounds great, but I can’t afford it.”
What do you do?
For a lot of coaches, their first response is to lower their rate. After all, they reason, she really does need my help. Plus it’s good karma, and she’ll talk about me with her friends, and refer business to me later.
Maybe, but more likely than not, what you end up with is a client who takes far too much of your time, for less money than you deserve. You wind up resentful, and wondering why you aren’t earning the living you know you’re capable of.
I want you to make a promise to yourself right now that you will never again lower your rates to appeal to a client. Doing so devalues your services, makes the client less likely to follow through, and worse, makes you feel terrible...
If you’ve ever looked at another entrepreneur and wondered how she manages to get it all done, the answer might surprise you.
She’s got good systems.
It’s true. The most productive people all have one thing in common: they don’t reinvent the wheel every day. Instead, they’ve figured out the best, most efficient way to do every task, and they create a system to do just that.
No matter what business you’re in and what projects you find yourself tackling, a systemized approach will help you:
The Magic of Templates
How many times do you answer email from potential clients? What about responding to customer complaints? Or mailing your JV partners about an upcoming launch?
All of these tasks and more become effortless when you create fill-in-the-blank templates that can be repurposed for specific cases/people. Templates...
....I didn’t learn this by asking Google or scrolling on social media. I learned by DOING it and leaning IN to the process of HAVING to learn it to put myself at an advantage in my market place. Over time I became really good at Facebook ads...among other things.
Hi, I’m Kelly J, a ninja marketer...nice to meet you.
As any smart business owner knows, the key to passive income is a well-established (and full) funnel.
So of course you’ve optimized your opt-in pages and monetized your download pages and encourage more buyers through well-placed upsells and downsells.
But what about the follow-up? Do you contact customers about the products or services they didn’t buy? Do you encourage them to use the products they have purchased? Are you making sure they know about all your other wonderful programs?
If not, you’re missing the boat. But the good news is, this can be easily managed with just a bit of simple automation, and when done right, it will smoothly lead your customers from one purchase to the next, at the exact right time for them to take advantage of your best offers.
Segment Your Audience
Many autoresponder services allow you to target emails based on reader action. Want to sent a follow up email to...
JV partners and affiliates are a huge asset for any coach or product seller. They’re the ones who are out there singing your praises, spreading the word about your services, and helping you reach a larger audience than you could on your own. Not only that, but they generously lend their good name and reputation to your business, so it makes sense that you want to treat them as well as possible.
But there are some mistakes that product sellers make over and over again that will frustrate and even turn your potential affiliates away. Here’s how to fix them.
No Promotional Calendar
Busy entrepreneurs are obsessive planners. They know they need to produce content, mail their lists, create products, speak at events, and all the other marketing tasks that go with owning a business. They very likely maintain a calendar that helps them stay focused and on track. If you want them to promote you, it’s a good idea to publish your own promotional calendar so they know...