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Whose race are you running...?

 
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Do you have someone in your circle like this...?

 
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What are you expecting?

 
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Quick and Easy Website Tweaks to Automate Your Sales Funnel

When it comes to leveraging your time, automation is the sharpest tool in your toolbox. It allows you to get more done in less time, and to smoothly move people through your funnel.

For many small business owners, though, the one area that’s often overlooked is your website.

Use Your Blog to Build Your Mailing List

Like any smart business owner, you likely have opt-in forms on your website. They’re in the sidebar or maybe the footer, and you might have a pop-up to capture attention as visitors are about to leave.

But do you have a solid call to action at the end of your blog posts? When a new reader is finished consuming your posts, she’s primed to learn more. Give her the opportunity by offering an opt-in at the end of each post.

Even better, make it a logical next step by creating a related offer for each post. Called a content upgrade, these offers typically consist of a simple checklist or worksheet, and capture attention by providing even more information...

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How I Find Time To Do It All

 
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Quick and Easy Website Tweaks to Automate Your Sales Funnel

When it comes to leveraging your time, automation is the sharpest tool in your toolbox. It allows you to get more done in less time, and to smoothly move people through your funnel.

For many small business owners, though, the one area that’s often overlooked is your website.

Use Your Blog to Build Your Mailing List

Like any smart business owner, you likely have opt-in forms on your website. They’re in the sidebar or maybe the footer, and you might have a pop-up to capture attention as visitors are about to leave.

But do you have a solid call to action at the end of your blog posts? When a new reader is finished consuming your posts, she’s primed to learn more. Give her the opportunity by offering an opt-in at the end of each post.

Even better, make it a logical next step by creating a related offer for each post. Called a content upgrade, these offers typically consist of a simple checklist or worksheet, and capture attention by providing even more information...

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3 Unusual Places to Find JV Partners

No matter how proudly you embrace the “solopreneur” title, there comes a time when you absolutely must reach out for help. And for savvy business owners, that help often comes in the form of JV partners.

Also called affiliates, JV partners act as your own private sales army, spreading the word about your products and services to a whole new audience—theirs. Not only do you reach people who might otherwise never encounter you, but you also benefit mightily from your JV partners’ existing relationships. By promoting you, an affiliate is endorsing you to her audience. She’s saying, “I know this seller; I trust her, and you should, too.”

But even with all those many benefits, coaches and product sellers sometimes struggle to find great partners. Sure, lots of people will register for your affiliate program, but the Pareto Principle is alive and well when it comes to JV partners: 20% of your affiliates will do 80% of the work. That means your...

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A 'behind the red curtain' strategy for business owners

No matter what business you're in, you will very likely have many follow-up sequences in your business. While you have a larger, overarching funnel with a clear goal (perhaps a VIP day or exclusive retreat), each follow-up series will have its own smaller goal as well, with each one designed to move subscribers deeper into your funnel.

For example, you may offer a free webinar training to show attendees the power of blogging for business or how to jump stat your weight loss, or how to navigate life with teenagers, or how to live your best life, or how to XYZ123 lol!

Don't let a 'webinar' throw you off, it's very easy to do. You can use Zoom, Webinar Jam, Google Hangouts, Go To Webinar etc. Since webinars have become such a way to connect, there's tons of platforms out there that are fairly inexpensive to use and the learning curve is minimal. I use Webinar Jam for larger audiences and Zoom for my more intimate coaching programs. I love both! Webinar Jam is about $500/year and Zoom...

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You have a great service but are people taking action to get it?

Are people actually taking you up on your offers or nah?
 
Are you following up with them in a way that shows them you can help them?
 
Before you can design a follow-up sequence that compels readers to take action, you have to know exactly who those readers are.

You probably already have a pretty clear idea who your dream client is. But are your initial offer and subsequent follow-up messages in line with that ideal? Many times they’re not, and that can cause your funnel to fall apart before you even get a chance to know your subscribers better—or them you.

Your initial offer should flow naturally into your first email follow-up, which presents the next logical step for readers to take. At each step (or email) along the way, the next logical move—whether to download a a free PDF with valuable content or a video with great gems, join a private Facebook group, or purchase a product—is a clear “no brainer.” And this entire...

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Do you have a follow up strategy in your business? If not you're leaving money on the table.

As the old saying goes..."the fortune is in the follow-up".

Ask any successful business owner and she’ll tell you, the faster you can move a potential client from the “prospect” side of the ledger to the “buyer” side, the higher your profit margins will be. That’s why millions of dollars have been spent studying marketing strategies, client onboarding methods, follow-up contact, and more.

As an online entrepreneur, you have the same powerful tools at your disposal that much larger companies enjoy, but if you’re not taking the best advantage of them, you’re leaving money on the table.

The most powerful of these tools? Your email follow-up sequence. While the “know, like and trust” factor is important when it comes to making sales, it’s also worth remembering that new subscribers are highly likely to take action. Even if they’ve only just met you, a well-designed follow-up sequence can quickly:

  • Establish you as...
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