Kelly J's Blog Cafe

Automated Follow-Ups Make the Next Step a No-Brainer

As any smart business owner knows, the key to passive income is a well-established (and full) funnel.

So of course you’ve optimized your opt-in pages and monetized your download pages and encourage more buyers through well-placed upsells and downsells.

But what about the follow-up? Do you contact customers about the products or services they didn’t buy? Do you encourage them to use the products they have purchased? Are you making sure they know about all your other wonderful programs?

If not, you’re missing the boat. But the good news is, this can be easily managed with just a bit of simple automation, and when done right, it will smoothly lead your customers from one purchase to the next, at the exact right time for them to take advantage of your best offers.

Segment Your Audience            

Many autoresponder services allow you to target emails based on reader action. Want to sent a follow up email to...

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Common Mistakes That Send JV Partners Running

JV partners and affiliates are a huge asset for any coach or product seller. They’re the ones who are out there singing your praises, spreading the word about your services, and helping you reach a larger audience than you could on your own. Not only that, but they generously lend their good name and reputation to your business, so it makes sense that you want to treat them as well as possible.

But there are some mistakes that product sellers make over and over again that will frustrate and even turn your potential affiliates away. Here’s how to fix them.

No Promotional Calendar

Busy entrepreneurs are obsessive planners. They know they need to produce content, mail their lists, create products, speak at events, and all the other marketing tasks that go with owning a business. They very likely maintain a calendar that helps them stay focused and on track. If you want them to promote you, it’s a good idea to publish your own promotional calendar so they know...

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How to reset your mindset to dominate your journey

 
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How to do all the things...

 
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Whose race are you running...?

 
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Do you have someone in your circle like this...?

 
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What are you expecting?

 
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Quick and Easy Website Tweaks to Automate Your Sales Funnel

When it comes to leveraging your time, automation is the sharpest tool in your toolbox. It allows you to get more done in less time, and to smoothly move people through your funnel.

For many small business owners, though, the one area that’s often overlooked is your website.

Use Your Blog to Build Your Mailing List

Like any smart business owner, you likely have opt-in forms on your website. They’re in the sidebar or maybe the footer, and you might have a pop-up to capture attention as visitors are about to leave.

But do you have a solid call to action at the end of your blog posts? When a new reader is finished consuming your posts, she’s primed to learn more. Give her the opportunity by offering an opt-in at the end of each post.

Even better, make it a logical next step by creating a related offer for each post. Called a content upgrade, these offers typically consist of a simple checklist or worksheet, and capture attention by providing even more information...

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How I Find Time To Do It All

 
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Quick and Easy Website Tweaks to Automate Your Sales Funnel

When it comes to leveraging your time, automation is the sharpest tool in your toolbox. It allows you to get more done in less time, and to smoothly move people through your funnel.

For many small business owners, though, the one area that’s often overlooked is your website.

Use Your Blog to Build Your Mailing List

Like any smart business owner, you likely have opt-in forms on your website. They’re in the sidebar or maybe the footer, and you might have a pop-up to capture attention as visitors are about to leave.

But do you have a solid call to action at the end of your blog posts? When a new reader is finished consuming your posts, she’s primed to learn more. Give her the opportunity by offering an opt-in at the end of each post.

Even better, make it a logical next step by creating a related offer for each post. Called a content upgrade, these offers typically consist of a simple checklist or worksheet, and capture attention by providing even more information...

Continue Reading...
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