Kelly J's Blog Cafe

3 Unusual Places to Find JV Partners

No matter how proudly you embrace the “solopreneur” title, there comes a time when you absolutely must reach out for help. And for savvy business owners, that help often comes in the form of JV partners.

Also called affiliates, JV partners act as your own private sales army, spreading the word about your products and services to a whole new audience—theirs. Not only do you reach people who might otherwise never encounter you, but you also benefit mightily from your JV partners’ existing relationships. By promoting you, an affiliate is endorsing you to her audience. She’s saying, “I know this seller; I trust her, and you should, too.”

But even with all those many benefits, coaches and product sellers sometimes struggle to find great partners. Sure, lots of people will register for your affiliate program, but the Pareto Principle is alive and well when it comes to JV partners: 20% of your affiliates will do 80% of the work. That means your...

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A 'behind the red curtain' strategy for business owners

No matter what business you're in, you will very likely have many follow-up sequences in your business. While you have a larger, overarching funnel with a clear goal (perhaps a VIP day or exclusive retreat), each follow-up series will have its own smaller goal as well, with each one designed to move subscribers deeper into your funnel.

For example, you may offer a free webinar training to show attendees the power of blogging for business or how to jump stat your weight loss, or how to navigate life with teenagers, or how to live your best life, or how to XYZ123 lol!

Don't let a 'webinar' throw you off, it's very easy to do. You can use Zoom, Webinar Jam, Google Hangouts, Go To Webinar etc. Since webinars have become such a way to connect, there's tons of platforms out there that are fairly inexpensive to use and the learning curve is minimal. I use Webinar Jam for larger audiences and Zoom for my more intimate coaching programs. I love both! Webinar Jam is about $500/year and Zoom...

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You have a great service but are people taking action to get it?

Are people actually taking you up on your offers or nah?
 
Are you following up with them in a way that shows them you can help them?
 
Before you can design a follow-up sequence that compels readers to take action, you have to know exactly who those readers are.

You probably already have a pretty clear idea who your dream client is. But are your initial offer and subsequent follow-up messages in line with that ideal? Many times they’re not, and that can cause your funnel to fall apart before you even get a chance to know your subscribers better—or them you.

Your initial offer should flow naturally into your first email follow-up, which presents the next logical step for readers to take. At each step (or email) along the way, the next logical move—whether to download a a free PDF with valuable content or a video with great gems, join a private Facebook group, or purchase a product—is a clear “no brainer.” And this entire...

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Do you have a follow up strategy in your business? If not you're leaving money on the table.

As the old saying goes..."the fortune is in the follow-up".

Ask any successful business owner and she’ll tell you, the faster you can move a potential client from the “prospect” side of the ledger to the “buyer” side, the higher your profit margins will be. That’s why millions of dollars have been spent studying marketing strategies, client onboarding methods, follow-up contact, and more.

As an online entrepreneur, you have the same powerful tools at your disposal that much larger companies enjoy, but if you’re not taking the best advantage of them, you’re leaving money on the table.

The most powerful of these tools? Your email follow-up sequence. While the “know, like and trust” factor is important when it comes to making sales, it’s also worth remembering that new subscribers are highly likely to take action. Even if they’ve only just met you, a well-designed follow-up sequence can quickly:

  • Establish you as...
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I'm a bit nervous about this...

About 8 months ago I signed AJ and I up for Camp BYLR (Build Your Life Resume) with @jesseitzler ...It’s an adult camping weekend that had a decent element of physical activity. There’s also business training and life strategy segments... ...not sure how the time snuck on me this quickly but it starts TODAY....join me in my IG stories (@CoachKellyJ) as I document what it means to get outside of your comfort zone. It’s cold as North Pole and raining here in Georgia.  I’m a tad nervous but WILLING to lean in to the process and what will become a weekend #TheJs will log in the books of #lifeadventures 

P.S. DO something today to push you outside of your comfort zone. That's where growth lives...

Here's to a good life if I don't make it....lol....I'll be fine....hopefully....maybe...maybe not...YES, I WILL! I GOT THIS! :)

 

 

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Do This To Determine Reach v/s Impressions on Social Media Campaigns

When you’re running social media ad campaigns, it’s interesting to see how many people are viewing your content. You can measure this by looking at two key performance indicators (KPIs):

  • Reach: The number of people who saw your content. For example, if your Instagram ad was shown to 100 Instagram users, your reach would be 100.
  • Impressions: The number of times people saw your content, even if the same person saw the ad multiple times. If your ad was shown to 100 people who each viewed it twice, you’d have 200 impressions.

The importance of these metrics varies depending on your campaign type and goals. A campaign optimized for link clicks, for instance, won’t necessarily need to measure awareness but one optimized for awareness would.

One thing to always review is the ratio of impressions to reach. If the reach is 1,000 and your content received 10,000 impressions, each person within your audience group saw your ad about 10 times on average.

Showing the...

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Stepping Into True Self

 
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I believe in you...

"I'm the first one in my family to go to college..."

I can't tell you how many times I've had this conversation with clients. I love it...it's mind blowing to encounter so many women that are the black sheep of the family that chose a different path and are making their own way through life. In many cases, their ability to overcome their surroundings most often wasn't because they had someone on the sidelines cheering them on. It's because they decided to dig deep and know there was more out there...AND to take the action to go and get it.

For me, I'm from a family of six children...all the same parents (yes, that is necessary to say these days...lol). I'm number four out of six and we didn't grow up with a silver spoon of any sort. We were raised very rich in ethics and morals. I actually didn't know we were financially poor until I became an adult and learned that the big block of cheese and all those gallons of milk we got every month were actually from government assistance.

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Kelly J Quick Tip - Be Sure To Do THIS On Your Social Media

 
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