I’m a firm believer that every business should have a blog. After working with lots of businesses of all types and sizes, I’ve learned that blogging is the single most effective way to consistently drive traffic for free.

That’s because good blog content can drive traffic from search engines, social shares, and referrals from other websites.

But don’t just take my word for it. A study done by Hubspot found the same thing.

“As expected, we found that the more blog posts companies published per month, the more traffic they saw on their website. Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published between 0 - 4 monthly posts.”

More than that, blogging helps you build your brand, establish expertise, answer questions, and encourage customer loyalty. Not only does blogging help you drive more traffic, but it can help you improve conversion as well.

Of course, blogging...