Running a successful Challenge takes a hot idea, planning and organization. But there’s more to it than just structure. You need to tailor it to your members, their needs and their learning styles.
You have to be observant, if not a mind-reader sometimes, and above all, provide quality content and resources that keep them eagerly checking in for more.
And you have to build and carry the conversations, so that it flows naturally, keeping your Challenge active and racing towards success for all.
Here's 3 of the tips in the book to get you started:
1. Plan and Schedule all Content and Components in Advance.
Having an actual plan/schedule laid out for content sharing should be a basic “given”. Without it, the flow and pacing of your Challenge will feel uneven and you will miss opportunities to add value, right, left and center. So spend a good chunk of your planning time in deciding not only what content and resources to create for your Challenge site, but also what you are going to post in the group and when.
2. Create Measurable Goals that Require Action and Sacrifice
The success of your Challenge will also rest on how well-targeted your main goal is, as well as how well-spaced-out your milestones (mini-goals) are.
Goals have to be neither so immense that your member can’t believe she’ll ever achieve it, nor so simple they are no challenge at all. Simple goals create boredom.
Getting people to find their comfort zone; then stretch just enough beyond to cause discomfort is a good formula to follow, according to seasoned Challenge runners. The discomfort should provoke the same feeling runners get, after making themselves participate in a grueling run, but return filled with endorphins and a typical runner’s “high”.
3. Gauge Your Challenge Goals and Milestones to Your Members’ Mindsets
Every niche, sport or business has a common psychology. For example, athletes are conditioned to achieve goals by pushing through pain and going the extra distance in training. Many have a “macho” head space, and are proud of going well beyond what the average human being will endure in the name of health and exercise.
You also need to consider their own all-consuming objectives:
For example, what is more important to your group of athletes—perfect, healthy bodies… or winning? Staving off old age… or reaching the Olympics?
Likewise, if you are a divorce coach, you’ll know you cannot push a group of people getting over shattering infidelity the way you would push a group of CrossFit athletes. With those in a vulnerable state, you need to rebuild their confidence and constantly reassure them that they have value and that life can be brighter (with your help).
Neither mindset—hard core tough love or nurturing—is wrong. You just have to make sure you fit the right mindset to your Challenge members’ needs, where they are now, and where they want desperately to be.
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