Business is all about getting in front of the right audience. The easiest way to do this in 2020 is to provide massive amounts of value, consistently to the people who need your product or can benefit from your service.
But, what happens if they don't know you exist?
This book will show you how to increase your brand awareness, marketplace authority, create social media fame, & expert positioning
Here's 3 of the tips in the book to get you started:
- Create a Daily, Weekly or Monthly Series. Make your social feed feel more like an event versus a laundry list of random posts. Start a series where you have the opportunity to interact with your fans and followers on a regular basis. Communicating with followers via Facebook and Instagram is painless and only requires you to pick up the phone and share valuable content Try asking an intriguing question that is directly related to the problem you solve to get started. By doing this regularly or even scheduling these sessions, followers can let their voices be heard while also engage with your brand. Picking the brains of your followers not only shows that you care about them, but also helps you tap into your audience’s pains and concerns. If you’re struggling to “show up” to your social feeds, a regular series is a solid starting point. They will come to expect your content, much like a weekly show on TV. Create your own NetFlix special!
- Give Customers the Spotlight. What better way to show your customers you appreciate them than giving them a shout-out? Go beyond reposting people who mention your brand and start a campaign that really highlights your customers. For example, you could have a customer of the week program highlighting your most loyal advocates, hooking them up with some swag or a prize. The more appreciation you show your customers and followers, the more likely they are to share your content and promote your business on your behalf and this gives you organic reach. I've done this in my brand for years and meet people all the time that have been featured! It's cool!
- Conduct an Interview Serving as an alternative to a traditional Q&A session. Social media has made it arguably easier than ever to conduct interviews. Whether through Twitter or Facebook Live, or IG Live, interviewing a relevant influencer or professional in your industry serves as the perfect combination of education and entertainment. Services such as BeLive allow you to conduct easy split-screen interviews in real-time on Facebook.